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4 Reasons Why Text Messaging Is An Important Tool For Your Business

11 July, 2020 2 min read

4 Reasons why text messaging is an important tool for your business

4 Reasons why text messaging is an important tool for your business

It's fantastic to know 20 years prior, the World which didn't know about what text messaging was, presently a whopping 5 billion individuals utilizing and relying upon Text messaging for communication. This has become such a defining moment in the history of innovation. However, the explanation for an increasing rise in text messaging is not the unquenchable utilization of advanced cell phones, but because of the fact that individuals have begun utilizing text messaging more than noting calls. Maximum people abstain from getting calls when they see an unknown number and the greater part of them channel the messages. So text messaging is the correct decision to arrive at your client base.

Text messaging or Short code message services(SMS) is one of the most widely recognized types of communication in Business. Text messages are being utilized by Organizations for a few reasons, directly from promoting streak deals to selecting suggestions to auto responding follow up messages.

You would now be able to acknowledge up-how much the World has begun relying upon text messaging administrations. Let's take a look at 4 reasons why you need to have a tool as important as text messaging in your business strategy.

Reasons why you need to have Text messaging in your organizations

1. Inclination of Clients toward messaging

An investigation shows that 82% of text messages are opened within 5 minutes of their appearance while emails have 25% of open rate. Text messaging is more straightforward and has a more noteworthy reach. Indeed, even now 97% of Apple IOS and Android clients depend on text messaging and the normal people are receiving and sending more than 94 messages daily.

2. Effectiveness of Text Messaging

It is seen that in any event, for a similar content, conversion and return rate to text messages are 7.5 more prominent than reaction to emails. Consequently numerous organizations incline toward text message crusades as opposed to email battles. Messaging permits everybody to straightforwardly contact your business. You can send or get text messages from any edge of the World. You don't require a PC or a laptop or don't have to clarify your personality, address and your issues and other details to receive or send the message.

3. Clients are opting for text messages

Most extreme clients opt for text messages while deciding on communication administrations. These text messages make your clients believe that they are being esteemed. You can urge your clients to opt for your service with their telephone numbers to get text messages as SMS or Whatsapp messages, emails and different methods of communication which can keep them updated in regards to your most recent services, extra features or exceptional discounts. This is likewise one of the incredible approaches to build up a sound connection with your customer.

4. Increases your Reviews

It's advisable to include a call to action seeking for feedback in a follow up text and letting customers give their feedback on whether they are satisfied with the services or not. This can help you in gaining feedback from your clients that can contribute to the growth of your business.


Insights guarantee that since 2010, messaging rates in the US of America have shot up-to walloping 216%. Then again Whatsapp messaging administration Investigation guarantees that their clients send around 65 million messages daily. Regular transformation Rates for SMS are around 45% more prominent than Email crusades, guaranteeing that they can deliver a higher conversion. To let your Business develop among all good and bad times, Rannkly encourages you to select Business messaging as an effective tool in future for your strategies and plans.

Mujeeb Alam

Mujeeb Alam

Operations & Support Lead at Coder Value Pvt. Ltd.

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