For almost every marketing agency, Social media is an integral aspect of their marketing campaigns and strategy. Of course, brands invest a lot of their time, energy and money into social media integration, realizing its importance in leveraging brand awareness but often they miss out a to present their business's social savvy, i.e their website.
Your website and Social media handle should work together seamlessly to promote your business online in the best possible way. So let's take a look at Social media integration on your website to increase the visibility of your social media.
5 methods to integrate Social Media handle on your Business Website
1. Social Share and Follow Buttons
Social Share can not only help you share content but also helps you increase your content's awareness, increase your social media following by letting visitors share whatever they like and providing them with a great user experience. Keep it simple by Choosing the Social buttons and Social media networks that matter to you. This will increase the percentage of users sharing your content. It's advisable to place the Social Share buttons at the top, bottom or on the sides of the page.
2. Social login
Studies state that 73% of users prefer logging into a website with their Social media handles rather than providing their email address or creating a new account. This actually reduces the registration process which tends to increase the conversion rate for user registrations. Improve the experience of users and visitors to increase website registration and retention. This method also gives you an opportunity to collect social data and data points that can give you an edge over making more personalized campaigns.
3. Social Video
Social videos are those videos that are made and shared themselves on Social networks. The special reward of social recordings for advertisers is that they give a simple online life reconciliation for your site. With such a significant number of online life stages remembering video for the blend, it would be a botched chance to exclude your social recordings on your site as well.
4. Instagram photographs
This web-based social networking integration feature is ideal for those of you who need to feature your Instagram photographs on your site. In case you're additionally attempting to expand your Instagram following, inserting your Instagram photographs in blog entries permits you to gain new supporters from your site visitors. Also, you can check that if you click on the three little dots on the base right corner you'll have the option to recover the embed code for your Instagram picture.
5. Social Verification
Basically, when you integrate social evidence to your site you're giving your audience the chance to confide more in you. With 79% of purchasers confiding in social evidence as much as close to home suggestions, it's significant you incorporate the correct social widgets on your site to build leads and site conversions. One approach to do this is to utilize one of Facebook's social widgets, for example, the "Like Box". This element shows your audience that you're a trustworthy source, their friends additionally like your Facebook page, and that you're a real product or brand. Additionally, you will have the option to build your Facebook likes with this Social Media Integration feature.
Your Social media presence need not end its journey on your social profile. By making your site progressively social media friendly, you'll not just increment traffic to your webpage by means of social, however you'll additionally expand your online networking following by means of your site. At the point when the two work together, you have yourself a solid team to drive your Online presence.