7 Social Media Marketing Strategies Which Experts Use. Your Business Should Too!

21 July, 2020 2 min read

7 Social Media Marketing Strategies Which Experts use. Your Business Should too!

7 Social Media Marketing Strategies Which Experts use. Your Business Should too!

Social media can do wonders if appropriately implemented. Whether you are a brick- mortar store or an influential, well-established business, you ought to have your personalized Social Media Marketing Strategy.

You might think it's a matter of follows,likes,comments and shares. But trust me, the credibility of your business is distinguished by far more than just this. You can't limit yourself to these parameters only. A study states 71% of consumers having a good social media experience with your business are likely to recommend it to others.

So, Whether you are looking for a full-fledged Facebook, Twitter, or Instagram Strategy, this blog might help you. Keep scrolling to sketch the perfect Social Media Marketing Strategy that experts use and your business should too!

Defining Your Target Audience

You need to figure out your target audience (the youth or Senior citizens, males or females, students, or educators). This can actually help you lay the foundation of why what and how to everything.

Create Profiles on Relevant Platforms.

Not every Social media platform is made for every user on this planet. If you aim at creating profiles on every Social platform available, to reach as many users as possible, you will not reach your target audience.

Sketch out an Efficient Content Marketing Strategy.

Quality is a Golden Key and content is no exception. PostingHigh-quality SEO content, coupled with appropriate hashtags, hyperlinks, HD images, will help you bring in the right customers at the right time. Knowing what to post and when to post actually affects the engagement.

Create a Community for Your Audience.

Be Social. Don't let your audience feel that they are following a Robot. Ensure to make your communication interactive.

Question your audience. Gather their opinions on some topics through surveys. Ask them to directly interact with your posts through likes, comments, and shares. Sometimes Like and share their posts (relevant ones) too.

Investigate Your Competitor's Approach to Social Media Marketing Strategy

You will have competitors who have a well-planned Facebook, Twitter, or Instagram strategy. Conduct a competitor analysis to help you get a thorough analysis of their strengths and weaknesses, their focus, keywords, etc.

You can use their weakness against them. At the same time, you can use their strengths to understand what expectations potential customers have from businesses in your industry.

Collaborate With Influencers to Widen Your Reach

Influencers have mastered the art of social media marketing. Apart from having built their reputation online, they have an extensive range of keen and interested followers. You need to select the right influencers whose followers match your target audience. For that, you need to create content that will grab their attention at once when they land at your pages.

Monitor Your Efforts

Undoubtedly no matter how much you plan and implement your social efforts, there is no guarantee that everything will work as you had expected. If you don't track your results, you will never know your strengths, existing loopholes, and the success of your social campaigns.

Social Media Monitoring Tools like Rannkly can help you track your campaigns, engagement, followers growth and their results.

Finally, don't lack the confidence to make changes and experiment with something different. Although followers and other metrics are unavoidable, they are not the be-all and end-all to Social Media Marketing Strategy.

Juhi Dwivedi

UI/UX Designer at Signifier Technology Pvt Ltd.

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