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GENERATE MORE REVIEWS FOR BETTER ONLINE REPUTATION MANAGEMENT

23 May, 2022 6 min read

GENERATE MORE REVIEWS FOR BETTER ONLINE REPUTATION MANAGEMENT

“Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.”  

(Marilyn Settle) 

 

Is your startup facing the issue of getting a fewer count of reviews? What could be the possible reasons behind it? But most importantly, do you want to increase your reviews on multiple platforms? Today, Rannkly will share with you some effective methods to generate reviews that will not only build a good online presence but also improve the overall ranking of your website. So, let’s go!!
 

Reviews today act as a report card of the websites because they are the determining factor of online presence and online growth. A healthy count of reviews on various review platforms creates a good image of the brand and people tend to believe more in their services and products. According to a statistical report, around 68% of online users believe in reviews for the quality of the product. They go to different platforms to see reviews of the product before buying that product. But the story is not done yet! If the count of negative reviews is more on the reviewing platforms then most people decide not to buy that product or access that service.

 

So, this is a tedious task for most organizations to enhance their performance for more as well as positive reviews. But what are those possible methods to generate more reviews organically? We will discuss those techniques in detail but before that, the organization must adhere to some pointers before asking the customers to write reviews for them.

 

WHAT COMES BEFORE ASKING FOR A REVIEW?
 

Asking the customers to give a review on some product or service is only worthy if the organization understands some psychological factors of a customer that must be noted and worked accordingly. 
 



1. DELIVER A GREAT CUSTOMER EXPERIENCE
 

 Before asking for a positive review the organization must try to satisfy the customer with their excellent service. Though no one could be perfect, there must be enthusiasm in the service provider to give the customer the required product or service. 

Even if the product is supremely sufficient in its function but does not fulfill the demands of the customer then it is of no utility. Satisfactory service is always equivalent to the desired product demanded by the customer at a particular time. A great customer experience includes timely delivery of the product, optimized product to the customer, multi-tasking product that can handle different jobs together, the aesthetic look of the product, and so on. 

 

2. RIDE A WAVE OF POSITIVITY
 

If the customer can get the optimum solution to his/her problem from your brand then he/she will never opt for any other brand. But to reach such a level the customer must experience a notion of satisfaction and positivity every time he/she buys the product from you. They should build a positive relationship with the organization and long-term healthy communication with the seller of the product. 

Most growing organizations don’t realize the importance of positivity and decline consistently even after doing good sales of the product. This is because they aren’t able to establish a bond with their customers and lose regularly by creating a bad impact on their brand.

 

3. STICK TO ONE CTA (CALL TO ACTION)
 

Every efficient organization puts a lot of labor to make their customers respond to the activities they like about the organization. And due to that rush, they create several CTAs for the customers. And now the situation is that the customer gets confused about what button he should choose to give his response. The CTAs can be in various forms like the comments section in the blogs, reviewing buttons that will direct the user to the review platform, various other push notifications, different links, etc., and amid all these buttons, users are not able to respond properly. A simple confusion can also affect the visiting traffic on the website and fluctuate the sales of products or services. So why let the users get confused about it? Try to build minimum but effective CTAs on your website so that the viewer can get a clear picture of what impact his response can create on the overall organization.

 

4. SEND A FOLLOW-UP MESSAGE TO THE NON-RESPONDENT
 

After giving a great service from your end, you as an organization must follow up with your customers to know about their experience with the product or service. This is not just important professionally but also humanely. This makes the customer comfortable with the organization and can share their real feedback with them. True feedback is no less than a better rectification in their service-providing method or even a better idea for their future products! 

And in that follow-up message, the organization can also raise their ask for giving reviews to their product on different and multiple platforms. Raising the ask for a review in a decent way depicts a real concern of the organization not just to collect reviews but also to promise a better service in the upcoming future. 
 

HOW CAN AN ORGANISATION GENERATE REVIEWS?
 

Generating reviews is simply asking the customers for reviews. And here comes the factor of creativity that how the owner, seller, or the organization will ask for the review from the customer and that too, a positive response. Asking for a review can be in any format either from an email, text message, a short paper note, etc. But asking for a positive review must include 5 points necessary to make that ask personalized and have a higher possibility of good feedback:- 
 

 

1. BRIEF INTRODUCTION

Briefly describe what your organization is and what it works for. One can also mention when it was started as it will depict the credibility and authenticity of the organization. 
 

2. GRATITUDE FOR THE PURCHASE

Before asking for a favor, you must first thank them for their purchase. It can be a simple sentence of thanking them or it may include a small incentive for doing that purchase.

 

3. WHY YOU LOVE WHAT YOU DO  

You can also express your motivational factor of why you are doing that work only and not something else. What do you love the most about your work and how did you come into that field. 

 

4. ASKING FOR A REVIEW + WHY IT MATTERS

Now, you can raise your request for a review on the product or service you provide to that customer. It should be asked in a very polite manner and the reason for the request can also be mentioned. A simple reason can be an inclined sales of the product and always available to serve you again!
 

5. THANKING FOR THEIR TIME

In this busy world, nobody is free or vacant, just to review some product that means nothing after some repetitive use. But if anybody takes such a great pain to review that product then that effort must be appreciated and thanked later. 
 

HOW RANNKLY WORKS TO HELP ITS CUSTOMERS TO GENERATE REVIEWS?
 

Rannkly works in two domains to generate reviews:-

  • Email marketing:- Requesting genuine customers through email messages to give reviews on review platforms like Google, Tripadvisor, Facebook, etc. 
  • Sending text SMS:- A text SMS can also be sent to the customer’s mobile number where the organization can ask to get a review and paste the link of the review platform. 

But rannkly has introduced one special feature in its software that not only helps in generating reviews but also keeps a check on the negative reviews. Let’s understand this in detail. 


REVIEW GENERATION BY SENDING PERSONALISED EMAILS
 

Rannkly’s dashboard has an option to generate reviews by asking genuine customers for their feedback in the form of reviews. We just have to go to the reviews section of the dashboard and select the EMAIL method for review generation. The software will ask for the customer details like name and email Id. The user just has to select the right template for the email and the review platform link will automatically be pasted into the email message. 


REVIEW GENERATION THROUGH SMS MESSAGE
 

For this method, the user must have the phone number of the customer. The rest of the process is the same where the user has to enter customer details and select the template for the message. 


……….AFTER CLICKING ON THE REVIEW LINK
 

Once the customer clicks on the link for review in email or text SMS, he/she will be first asked for the rating of the service. Once the customer gives the ratings below definite criteria set by the organization (say, for example, below a 3-star rating) then his/her review will not be published on any review platform but will be just sent into the internal feedback software of the organization. This will help the organization to get real feedback from its customers and improve wherever they lag behind. But if the customer gives more than definite criteria ratings (above 3 stars) then that review will be published automatically on the defined review platform like Google, Facebook, Zomato, Tripadvisor, etc. 
 

Do you want to increase your reviews with the right organic and simple method? Do visit the website rannkly.com
 

How can a user identify fake reviews? Visit the blog https://blog.rannkly.com/follow-these-tips-to-identify-fake-reviews 

Yashu Raghav

Yashu Raghav

Content Writer

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