You want to book a newly-opened restaurant in your area to celebrate your anniversary. Before making reservations, you do a quick Google search and find out what people say about it on the internet. You want to know everything like how the food tastes, the quality of food, the kind of service they offer, and how attractive the ambiance is.
Would you still celebrate your anniversary there if you hear bad reviews?
A definite, “No”
But, if you see and hear positive reviews, you’ll definitely consider visiting the restaurant. Right?
That’s why your brand image is everything today and you need to be vigilant about it. For this only only, Online Reputation Management came into existence that helps you manage and improve your online reviews.
What is Online Reputation Management?
Online Reputation Management is a process that strengthens your brand’s online presence. Let’s see, how? It is a strategy that focuses on building and maintaining your brand’s online reputation.
Your online Reputation Management determines how consumers see your brand. Good reviews ensure that they’ll do business with you. Bad reviews create a negative impression and they consider another brand. Thus, online reputation management’s goal is letting customers find positive about you. So much positive that weighs down anything negative.
Rannkly is one of the best Online Reputation Management platforms that offer incredible features to make your brand stand out.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
Mostly business owners don’t know what they should do with their online presence. However, some know how to ask customers for reviews, but they don’t know about the detailed concept of reputation management.
Here, you need expert help and reputation management software can do wonders for you in this case.
The software showcases your brand’s positives and deemphasizes any negative sentiments without any extra effort on your part. Rannkly is considered to be the best Reputation Management Software that let your brand speak for itself.
Rannkly is an online reputation management tool that helps you to shape, redefine and improve your brand’s reputation through appealing features. It connects various review websites to one dashboard through which you can easily monitor, reply & analyse your customers’ reviews. It generates new reviews and engages potential customers to take your business to the next level. Create new posts through amazing filters, schedule them and get them published on social media channels.
How to manage your online reviews?
It is not at all easy to manage your customers’ reviews on online review platforms. An effective review management platform is needed to manage all your online reviews.
Let’s see, HOW?
Reviews are prominent to your brand’s online reputation. Statistics show 94% of consumers said that they would use a business with a four-star rating.
That’s why ask for customers to leave good reviews about your business. If they’re leaving bad reviews also, try to acknowledge them and find out what is lacking on your part.
Engage with your complaints
Address the issues of your customers immediately. Respond quickly to prevent any damage. Because bad news travels at a faster rate and by acknowledging complaints you show that you are quite proactive.
*Be empathetic while resolving your customers’ reviews.
Don’t delete your bad reviews
Customers want to see bad reviews. If you delete them all, you’re hiding something and not being transparent. 30% of consumers think online reviews are fake if they find everything positive.
Ask for good reviews
Request and encourage satisfied customers to leave positive reviews. More positive reviews suppress negative talk about you and would not affect your business.
2 bad reviews + 8 good reviews= 80% positive
Add 10 good reviews, your score will reach 90%.
How to develop your ORM strategy
Might be your business is at the top, but it takes one negative situation to put the reputation of your business at risk.
Do you want that to happen?
If no, then spend time and money on effective ORM strategy.
A good ORM strategy should include…
Continued Monitoring: Keep an alert eye on your social media and be an active social media listener.
Set up Talkwalker Alerts to notify you about the stories that are getting good traffic. Include keywords for your industry and competitors. At any time, a crisis can come from anywhere, and if it is affecting your competitors, your brand may also suffer.
Develop a crisis plan
Every business should have a crisis management plan because you never know when and from where it comes.
You need to create your social media strategy accordingly, trained spokespeople, crisis alerts, etc. You need to monitor three stages of a crisis-before, during, and after.
Best Online Reputation Management Tools
Your brand needs the excellent ORM tools to recreate its reputation. Let’s get into their details.
Talkwalker | Free Social Search and Talkwalker Alerts
Use Free Social Search to monitor your social media platforms in real time. Track what people are saying about your brand over a 7 day period on all social media platforms, blogs, etc.
Talkwalker Alerts monitor and manage your online reputation and notify you whenever any of your keywords are used on the internet.
Reputation.com- For Large Multi-location
Reputation.com is an all-in-one reputation management platform that helps businesses to rank higher in google searches, enhance star ratings, and stream reviews on a per location basis.
Proprietary Reputation Score gives users an idea where their business is doing good and where it is falling short.
It generally acts as a report card that keeps track of how your business is chosen and how is the experience of your customers?
Rannkly: Rannkly is an online reputation management tool that helps you to shape, redefine and improve your brand’s reputation through appealing features. It connects various review websites to one dashboard through which you can easily monitor, reply & analyse your customers’ reviews. It generates new reviews and engages potential customers to take your business to the next level. Create new posts through amazing filters, schedule them and get them published on social media channels.
Rannkly brings all your social media platforms to one dashboard so you can manage reviews, schedule your posts, and more from a single place.
Mention: Mention helps businesses to analyze and understand about their businesses on various platforms like Twitter, Facebook, and Instagram. You can identify customer trends, filter results, re-publish user content, find out influencers, effective hashtags, and create custom mention notifications across platforms.
You’ll receive notifications whenever anybody discusses your brand, your product or service or anything related to your business.
Strengthen your online review management strategy to manage all your reviews effectively. Be it positive or negative, reviews are quintessential to take your business to the next level. With the help of effective tools, manage your business reviews and understand your customers point of view.
If you’ve any questions about Online Review Management Tools, please write to us at firstname.lastname@example.org.