“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”
--- Amy Jo Martin, Founder and CEO of Digital Royalty
Social media became the hottest topic for all businesses and individuals to get popular and make their brand more visible to many people. According to the 2023 estimate, there are approximately 4.89 billion social media users worldwide. With this many people, it is very beneficial for social media platforms to bring the best updates that can be very useful for social media users to remain the best platforms among the rest. There is a high chance of users not leaving the particular platforms if the updates of the social media they are using are benefiting them.
In a world, where every other person and brand is building their individualities and identities on social media in terms of bloggers, influencers, Businesses, creators, and artists, it is very important to know about new updates and features that can help them to reach wider audiences which in turn help them to grow their business in a short period.
Stay up-to-date with the latest updates on social media will tend to help a business to get more success by using these updates the right way. Having the proper knowledge about the updates will lead an individual or business to know how the new features work and how it can benefit them and their businesses. These updates also help to make some good strategies that will benefit them in the future.
WhatsApp is a widely used messaging application that enables users to send text and voice messages, share multimedia files, and make voice and video calls using the internet. Known for its end-to-end encryption, WhatsApp ensures secure and private communication. It is available on various devices, including smartphones and computers, making it a popular choice for both personal and business conversations worldwide.
Twitter is a social media platform where users can post short messages, called tweets and these tweets can be written up to 280 characters. People share thoughts, news, and multimedia content, and others can engage by liking, retweeting, or replying. It's a quick and concise way to stay updated and connect with a global audience.
Facebook is a popular social media platform where users create profiles, connect with others, and share content like posts, photos, and videos. Founded in 2004, it allows people to interact, join groups, and follow pages of interest. Facebook has become a major global communication tool, facilitating connections and content sharing among users worldwide.
Share moments, connect with friends, and discover the world through photos and videos. Capture, edit, and share your life with filters and creative tools. Follow friends and influencers, explore trending content, and stay connected with stories and posts. Express yourself on the visual platform loved by millions worldwide.
So, let's see what social media brings new and how a business or individual can benefit from these updates. We have already explained allInstagram Updates and featureson our blogTop Social Media Trends in 2023.
Social media changes happen all the time, right? Well, we've got the big news you can't miss. We're sharing the updates that will make you stand out and beat your competitors. Get ready to shine in the market! Let's dive in!
Top Social Media Updates You Should Know!
1. WhatsApp launched a new update for sharing screens on video calls
Since Microsoft Teams and Zoom meetings have taken over the meeting spots, WhatsApp has launched a feature for sharing screens in video calling. It enables users to share their screens while having a video call. It's beneficial for the users, as they can host small and casual meetings via WhatsApp.
Users don't have to switch or install specific meeting applications for small meetings like Microsoft Teams, Google Meet, Zoom Meetings, and many more.
With just one click away, you can share your screen and host a meeting without having any meeting links or passwords, which enables you to contact the concerned person.
Since every other social media platform is working to give satisfaction to customers by providing easy-to-use and useful features, Whatsapp is also providing great features to the user who wants to host small meetings.
2. WhatsApp launches a new feature for recording videos with just one tap
Lights, camera, and chit-chat! WhatsApp has launched a new feature called Video Messaging’. Now, Sending a video message is just as easy as sending an Audio message. Users can quickly record their video message while in a chat by tapping and holding the record button while switching to video mode.
The microphone icon changes to the Video recording button with a single tap. Additionally, WhatsApp users can lock the app and capture hands-free Short Videos in less than 60 seconds by swiping up.
3. Twitter has changed its Logo and Name from Bluebird to X
On July 23, 2023, Elon Musk claimed that his owned social media platform, ‘Twitter, needs a rebrand and will be around The Letter X. The App’s actual name and logo were officially changed on July 27, 2023. It's not the first time Musk has changed the logo.
On April 4, 2023, Musk changed their trademark from ‘BlueBird’ to 'Doge meme’. Musk is a supporter of Dogecoin, a cryptocurrency that was created as a joke in 2013. That is one reason Musk has changed its logo.
4. Whatsapp launched a new feature called “Channels”
Whatsapp recently launched a new feature called channels which is available on the status section. You can subscribe to the Channels that align with your interests and preferences. Popular Channels have already been suggested like- Any Famous Personality, News Channels, or famous organizations.
These channels are usually suggested based on your interests and you can explore channels based on your preferences.
To explore more channels you should know about some policies:
1.Stay connected with the people and organizations that hold significance for you, all conveniently in one location.
2.Channels are public, making them accessible for anyone to discover and view the shared content.
3.Your phone number remains private – followers and administrators won't be able to access it through a channel.
By agreeing and continuing, you can become a member of any groups or channels from the list presented to you. Plus you can also search other channels on the search bar if you want to join a specific channel.
5. WhatsApp now allows to share High-definition images
WhatsApp now allows you to share images in high definition (HD) to maintain the best quality possible. For many users, sending images as documents seemed time-consuming and confusing. To simplify this process, WhatsApp introduced a new feature.
Now, users can directly share images without worrying about pixelation. This is especially helpful for those who are short on time and need a quick way to share high-quality images without any hassle.
6. Now you can share document files up to 2 GB in size on WhatsApp
WhatsApp now allows users to share document files up to 2GB in size. This is super helpful for businesses and individuals. You can send high-quality images, documents, and videos directly in your chats without the hassle of uploading them to another site and then sharing a link.
This new way of sharing not only saves a lot of time but also makes talking to others much easier. It's super efficient and user-friendly. Now, you can easily send big files, making the whole experience on the platform much better and more productive.
7. Twitter or X limits the number of tweets you can read per day
Now twitter or X is restricted to the contents that a user can see or read per day. To combat excessive data scraping and system manipulation, Elon Musk has implemented limitations.
The verified accounts can read 6000 posts per day whereas unverified and newly verified accounts can read up to 600 and 300 posts per day respectively.
Following a recent update, Elon Musk tweeted about rate limits increasing to 10,000 for verified users, 1,000 for unverified, and 500 for new verified users, adjusted from the initial limits of 8,000, 800, and 400 respectively.
8. Meta’s merging Creator Studio with Business Suite
As you logged into Facebook Creator Studio previously, you might notice a significant change. The familiar dashboard has been replaced, and the users are getting a pop-up message that directs the user to an updated Meta Business Suite.
The new Business Suite includes all the essential features of Creator Studios like messaging and content scheduling. The new Business Suite provides creators with more options, like checking insights, managing ads, and handling money-making tools easily.
Currently, fans of Creator Studio have the option to revert to their preferred platform if they're not keen on using Business Suite. This option won't stick around in the future.
Let’s wrap up!
As you know, Social media makes updates daily to enhance the user experience which in turn benefits them. If the social media platforms don't make any required and trending updates and changes there might be a chance that the users will switch to other platforms similar to their needs. If the updates are useful for the users only then the user will interact more.
Whether you are a business or an individual you should keep yourself updated with the things happening in the market. It is beneficial to have full information about the recent updates of social media platforms if you are promoting yourself and your business in the digital landscape.
The New updates not only help to reach a wider audience but also help to know what all new updates can help you and make certain strategies that will help your business to grow effectively. These updates will build a strong image of a business that knows how to utilize it effectively.
These updates not only help you reach a bigger audience or Make your brand more visible, but they also help businesses to build good strategies that help them to build their goodOnline Reputationwhich is the key to a successful business.
Which of these updates holds the key to transforming your business? The rapid-fire changes on these platforms might leave you wondering: is it just the fierce competition driving this innovation, or is there more to the story?
Share your thoughts in the comments below! Your insights could be the key to decoding these rapid transformations!