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Reputation Management And It's Importance

08 August, 2020 2 min read

Reputation Management and it's importance

What is Reputation Management?

Customer's choices are influenced by how they perceive a brand, and managing the perception of a brand is called reputation management. In other words, it is the process of molding public opinion about a brand to get the best results possible. An ideal online reputation management strategy helps in casting a positive image of yourselves in the public space, be it business or personal life.

From the process of review monitoring and social monitoring to mention updates, an effective ORM enables a brand to be omniscient.

How important is it?

Long before the dawn of social media, people used to ask their fellow friends before buying a product.

Just take an example of a typical ad of toothpaste you see on TV. Most of them end with the same cliched line 9 out of 10 dentists recommend our brand. The advertising psychology behind is pretty simple. Use specialised recommendations to elevate brand's reliability. It is thus important to take charge of your reputation endorsed by the best ratings and reviews for business.

In this age of social media and cut-throat competition, even a single bad customer experience can kickstart a trend which may damage a brand's reputation for long term. Hence, it is more important than ever to monitor how good your brand looks online. In the words of Warren Buffet himself- "It takes 20 years to build a reputation and five minutes to ruin it".

How to improve your online reputation?

1. Generate more reviews:

Encouraging your customers for online reviews on different platforms is immensely important. More reviews mean more people are talking about you. However, keeping track of each and every review is incredibly difficult. That is when automation comes handy. Fast engagement with satisfied customers strengthens one-on-one relationships and adds to the brand's credibility. Negative reviews can be filtered and dealt with more precision. Review Funnelling System is a unique feature that Rannkly uses to transfer negative feedback into the internal channels.

2. Create quality content:

Regular articles and blog posts surrounding your niche helps you gain trust of your readers and customers. Crisp and to-the-point content relevant to contemporary affairs is the way to go. Carefully crafted website content aligned the best SEO practices ensures more online visibility.

3. Employ online tools to monitor your reputations

It is not humanly possible to keep track of everything that is being said or written about you in the online domain. Managing each mention on different social platforms is quite tedious. Luckily, there are free tools available online. Google Alerts is one of those simple tools that are easy-to-use as a beginner.

As a next step to drive your business to success you can always rely on Rannkly's comprehensive online reputation management tool.

4. Forge partnership with community influencers

Studies show that 90% of consumers trust recommendations from their peers. And 71 % of consumers are more likely to buy something based on a social media referral.

There are two reasons for doing this -
1. Influencers have a better understanding of the market since they regularly interact with the online community.
2. Customers trust them.

The customers are the lifeline for a business and it is imperative for the business to understand the customer'ss need and expectation. The feedbacks recieved from the customers are the words that are on the top of their minds and are highly influential to the one reading them. Rannkly, provides you just with a platfrom to manage your customers in a hassle free way, making you reachable to them at all time and across all platforms which will to lead to you managing your Reputation online.

Sangita Singh

Sangita Singh

Sales Lead at Coder Value Pvt. Ltd.

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