Nobody makes a purchase decision without searching the internet first. In this digital age, to know people’s opinions about a particular product or service is quintessential. Are you going to spend your hard-earned money without googling? Not at any cost. Right?
For example: You’re planning your dream wedding at some exotic location, but how to do that? You go on Google and search for a destination wedding planner. You will choose the one with good reviews and feedback. Isn’t it?
Did you know that 90% of customers read online review sites before visiting or buying from a business?
What is a Customer Review Platform?
A Review Platform is a place where customers can leave what they feel about products or services for others to read.
The more people speak good about your business, the more customers you’ll attract. So, online reviews are crucial in building the reputation and credibility of your business. Including reviews on your website and other review platforms, is a brilliant idea.
The benefits of Customer Reviews
Let’s understand how customer reviews can create an impact on your brand’s image.
Higher search engine rankings: Reviews help your business rank higher on search engines like Google or Bing. The more your customers talk about you positively, the more Google will trust you, and eventually, your business will attract even more customers.
Better clickthrough rate: Not only your business will rank higher if you have amazing reviews, but you can also add star ratings to your website and Google will display them on the result page.
Top recommended Customer Review Platforms
Google My Business This one is best suited for small businesses that depend on local traffic. What you all need to do is create a verified business account on Google as it is free and connect your website, contact information, location, and reviews to your Google search listing.
More often than not, customers search Google to find about a particular product or service. Reviews on Google will boost your search rankings and the good review about your business will send more customers to your door.
Yelp Yelp is one of the most famous review sites and is used by millions of people around. Reviewers on Yelp are difficult to please, especially for restaurants. Like Google, Yelp works great for local businesses like cafes, restaurants, gyms, etc.
The platform offers a comprehensive suite of free tools to list, respond to reviews, and track engagement with paid upgrade options.
Amazon Seeing reviews on Amazon before making a purchase becomes a norm. If you’re selling products online, an Amazon business listing is necessary.
Shiny gold stars, customer Q &As, comments, and attractive product photos make Amazon a definite choice for customers.
Trustpilot Trustpilot is a Denmark-based review platform that collects reviews across the world and is a review partner trusted by Google, which means Google’s algorithm will most likely reward businesses that are listed here and earn high rankings.
*Rannkly connects various review platforms to one dashboard through which you can easily monitor, reply & analyse your customers’ reviews. You can create engaging posts through captivating filters, schedule them and post them timely. Through automated and quick replies, respond to customer’s reviews using our pre-designed templates.
Rannkly brings all your social media platforms to one dashboard so you can manage reviews, schedule your posts, and more from a single place.
Bazaarvoice It is another leading eCommerce product review platform trusted by Google. Customer reviews include curated social content, questions and answers, photos, videos with comments and rankings. They are the best choice for the world’s biggest retailers but small sellers also find it a good option.
You can choose from these review platforms or you can search for other options at cost-effective prices. Get to know about your competitors’ review listing to get a good idea of where your potential customers are looking.
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