Choose The Right Customer Feedback Software: Your Path To Success

23 October, 2023lens7 min read

Choose the Right Customer Feedback Software: Your Path to Success

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

Jeff Bezos

In today's fast-paced business environment, customer feedback is a vital compass guiding companies toward success. It's the invaluable information identified directly from the people who matter most - your customers. Their thoughts, opinions, and experiences with your products or services can be powerful drivers of change and growth.


What is Customer Feedback?


Customer feedback is what customers tell a company about their thoughts on a product, service, or brand, or how they feel about using a website or app. People in different roles in the company use this information to make the customer experience better. This feedback can be good, bad, or just okay.


The Benefits of Customer Feedback for Businesses


benefits of customer feedback for businesses


Understanding why customer feedback is so crucial is fundamental before delving into the world of customer feedback software. Here are several notable benefits:


Improved Customer Satisfaction


Feedback provides businesses with a direct line to their customers' concerns and suggestions. By actively seeking and addressing these issues, companies can enhance customer satisfaction. When customers see that their opinions matter and that companies are making efforts to improve, they are more likely to become loyal to the brand.


Product and Service Enhancement


Feedback acts as a catalyst for continuous improvement. It helps you to identify areas that require enhancement and fine-tuning, ultimately resulting in better products and services. Whether it's a glitch in your app or a missing feature in your product, feedback illuminates the path to enhancement.


Competitor Analysis


Checking out theCompetitor Analysisis super important for business. When you listen to what customers say about your competitors, it gives you a leg up. You can find where your competitors aren't doing so well, see how you measure up, and spot gaps in the market. The feedback you get can help you make better products, figure out pricing, and make your brand stand out. Plus, by using this feedback to make customers happier, you'll keep them coming back for more, and that's a big win for your business!


What is a Customer Feedback Tool?


what is customer feedback tool


A customer feedback tool is a software or service that assists businesses in gathering and analyzing feedback from their customers, enabling them to understand customer usage, pinpoint areas for improvement, make informed decisions for product development and marketing, and enhance the overall customer experience.


These tools collect feedback through surveys, interviews, product reviews, social media, Email and then analyze this data to identify trends and patterns, which businesses use to refine their products, services, and customer support, ultimately delivering a better overall customer experience andImprove Business Ratings.


The Role of Customer Feedback Tool


Customer feedback software simplifies the process of collecting, organizing, and comprehending customer opinions about your business. Consider it a valuable tool that transforms customer feedback into actionable insights for businesses. Let's delve deeper into how these tools operate and why businesses find them valuable:


Feedback Collection


These tools provide various channels for collecting feedback, such as surveys, online forms, email, social media and SMS. Having a variety of communication channels allows customers to share their feedbacks through the most convenient means for them, ultimately boosting response rates for business feedbacks.


Feedback Analysis


Lots of customer feedback software use advanced technologies, like artificial intelligence or AI and natural language processing to sort through large volumes of feedback data. They find patterns, moods, and spots that need attention, so businesses can concentrate on what's important for their success.


Real-time Alerts


These software can alert you to critical feedback in real time. This enables companies to address issues promptly, demonstrating their commitment to customer satisfaction.


Reporting and Visualization


Customer feedback software generates insightful reports and visualizations. These provide a bird's-eye view of customer sentiments, trends, and opportunities for improvement. Visual representations of data make it easier to digest and act upon the insights gathered.




Customer feedback tools are designed to work well with other software that businesses use, such as Customer Relationship Management (CRM) systems and marketing automation platforms. This means that the feedback tools can seamlessly integrate with these systems. When customer feedback tools integrate with CRM, it allows businesses to understand their customers better.


Moreover, when customer feedback tools are integrated with marketing automation platforms, businesses can create targeted marketing campaigns based on the feedback received. In essence, these integrations make the feedback process more efficient. Instead of feedback being isolated in one department, it becomes a valuable resource that informs various aspects of a business.


Top 5 Customer Feedback Software Tools


top 5 customer feedback software tools




Rannklyis an all-in-one tool for managing your online reputation. It's great at collecting, organizing, and using customer feedback to boost your brand's online image. With Rannkly, you can easily keep an eye on your online reputation by gathering feedback from different places, like review sites and social media.


Rannkly is a software that helps businesses handle customer feedback. It does a lot, including:


Review Management


Rannkly lets you watch and keep track of customer reviews from various online platforms like Google, Zomato, Swiggy, Facebook, and TripAdvisor.


Customer feedback


Rannkly enables businesses to gather customer reviews from multiple channels, including SMS, email, Whatsapp marketing, feedback form and QR codes. Additionally, it offers features for creating review requests and overseeing review campaigns.


Social Media Management


With Rannkly, you can efficiently plan and schedule your social media posts. This versatile tool enables you to publish content across various social media channels using its multi-channel publishing feature. Additionally, you can easily track the performance of your posts, gaining insights into their effectiveness.


Reporting and Analytics


Rannkly provides you with comprehensive reports and detailed customer feedback data, enabling you to pinpoint areas for improvement and assess the effectiveness of your business strategies.

This comprehensive approach empowers you to respond to customer reviews promptly, grasp customer sentiments, and swiftly enhance your brand'sOnline Reputation, ensuring that your business shines brightly in the digital landscape.


Key Features:


Track online reviews from various platforms.

Schedule and post on social media, and monitor engagement.

Collect reviews via SMS, email, and QR codes.

Generate detailed feedback analytics.






SurveySensum is an AI-driven customer feedback tool specially crafted for B2B customer success and experience teams. It empowers them to craft surveys that fit different customer journey points. This tool allows teams to share these surveys across various channels and gathers feedback in real time.


SurveySensum's customer feedback solution is a valuable asset for businesses, helping them complete the feedback loop and set priorities. It not only examines written feedback using text and sentiment analysis but also utilizes AI technology to offer insights from your feedback data.


All of this information equips businesses to make customer-focused decisions and enhance the customer experience, ultimately turning customers into brand advocates.


Key Features:


Create and distribute surveys

Gather and analyze data

Generate reports and dashboards

Gain actionable insights

Utilize AI-driven sentiment analysis

Access real-time feedback






HubSpot’s out-of-the-box feedback tool makes it easy to capture qualitative and quantitative feedback so you can understand your customers better. Utilizing HubSpot, you have the ability to craft and distribute surveys through both email and your website. Plus, you can conveniently monitor all customer feedback from a unified dashboard that's easily accessible to you.


Utilize a Net Promoter Score (NPS) survey for tracking customer loyalty trends, dispatch Customer Effort Score (CES) surveys to assess the ease of obtaining support, or share Customer Satisfaction (CSAT) surveys to gauge customer contentment at various touchpoints along the customer journey.


Key Features:


Automated follow-up workflows

Intuitive UI and feedback analytics

Analytics for both qualitative and quantitative data




Survicate stands as an excellent customer feedback tool, empowering users to initiate precise surveys at various web page locations or distribute questionnaires through email to diverse customers. Moreover, it provides the option for chat surveys and a selection of pre-designed survey templates. When it comes to analysis, this tool boasts robust features, including dashboards, CSV and XLS export capabilities, and NPS analysis.


Key Features:


Survey creation and distribution

Data collection and analysis

Reporting and dashboards 





SurveyMonkey is indeed a popular and widely used survey tool that provides a range of features for creating surveys and collecting valuable feedback from respondents. Let's expand on the information you provided:


SurveyMonkey offers a wide range of question types, from multiple-choice to open-text comments, granting users the flexibility to craft surveys to suit their specific needs. it provides free Sign-up, making it accessible to many users to use Basic features, while advanced features are accessible through paid versions. Additionally, SurveyMonkey simplifies the survey creation process with a variety of templates, covering various topics and purposes, streamlining the survey design process for users.


Key Features: 


multiple-choice to open-text comments

Templates that let you build surveys quickly




Wrapping Up


Customer Feedback is an invaluable compass guiding businesses toward success in today's fast-paced environment. Understanding and leveraging this feedback is crucial for improving customer satisfaction, enhancing products and services, and staying ahead of the competition. Utilizing customer feedback software, such as Rannkly, streamlines the feedback process, making it easier to collect, analyze, and respond to customer opinions.


These tools provide a comprehensive solution, from feedback collection to analysis, real-time alerts, reporting, and integration with other business systems. By actively listening to their customers, companies can make data-driven decisions, foster loyalty, and continually improve the customer experience, ultimately ensuring long-term success.

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