Post-COVID Work Culture

15 August, 2020lens2 min read

Post-COVID Work Culture

In our previous blog, we talked about how COVID had forced us to reinvent our Social Media Marketing strategy. Today, we talk about how the pandemic has changed the way we work. Yes, it is also about that corner of your house which is your new office space.

The COVID-19 pandemic has affected multiple facets of our life. It has also fundamentally changed the way we lead our lives. This has also led to major shift in how the businesses have been trying to overcome the pandemic by adapting and capitalising on the rudimentary changes.

Here are some of the changes in work culture that we, at Rannkly, believe are here to stay for a long time.

1. Work from Home/Mini-office in home

Nowadays, a simple search on #wfh, #workingfromhome etc. onsocial media platforms like Instagram,Facebook,Twitter,LinkedInetc. leads to umpteen posts by millenials who have welcomed this work culture with open arms.

A couple of months ago, the social media giant Twitter became one of the first global companies to allow employees to work from forever. With a few months into the pandemic, companies have realised that remote working is as productive as working in the physical office.

In a country like India where the traffic is a major issue, people are working more efficiently from home without having to bear the cumbrous traffic. Besides, since work from home doesn't require moving to big cities, this has also significantly reduced the cost of living.

Though, it is early to label WFH as the new normal, it would be interesting to observe how things take a turn in the coming months.

2. Irrelevance of 9-5

The idea of 9 to 5 has become obsolete. The futility of fixed working slot is finally being realised by the businesses. When the employees are given more flexibility over their working hours, they are proving to be more productive. This also depicts the employer's trust and faith in her employees.

Getting past through the rigid time slots has led the people to work as per their own convenience. For example, some people work more efficiently at night, some need mini-breaks in between, and so on.

Since the work progress is now more result-oriented irrespective of the time put in, this is a win-win for everyone.

3. Virtual Meetings

Since the employees have been working remotely since quite a few months, the collaborative virtual platforms have replaced the concept of physical meetings. With technology as a great enabler, video conferencing has emerged as a powerful tool to manage and connect all the employees from a single platform.

Remote working has led companies to take aid of highly advanced technology systems to facilitate remote working for its employees. From product demos to performance appraisals, everything has gone virtual in the confines of screen. With technology bringing everything together, the businesses are more focussed than ever to drive the best outcomes for their organisation.

4. Employee's wellbeing- A priority for every company

In one of our recent blog, Rannkly discussed abouthow the mental health of the employees has taken a centre-stage. Employers have started to focus on mental and physical well-being of their people. This pandemic has shifted its slot at the top. Health check-ups, counselling sessions, revision of employee's perks and benefits to offer wider coverage are some of the major changes in the company's policies.

Such positive steps taken on the part of the business reassures the employee of the fact that he is protected, and this ultimately results in more productivity and better health.

The businesses must use this opportunity to break from the conventions and surrender their old systems which are not as efficient as expected. This reinvention of the existing workspace and its synchronisation with the latest technology has created better space for talent, improving collaboration and productivity at reduced costs. This sort of change requires out-of-the-box thinking based on the ground reality. In the end, the aim of this shift will ultimately align with the organisational goals of happy people, active collaboration and uninterrupted productivity.

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