In this age of the internet, we can’t imagine our lives without social media. On our devices round the clock, we scroll a multitude of social media apps to access information. Businesses have got a terrific boom with social media marketing. As per the statistics, around 231.47 million US residents created a social media profile in 2020. So, it presents an opportunity for you to advertise your business using social media marketing for getting more engagements and conversions.
To manage your multiple social media accounts and for automating your social media, Social Media Management plays a pivotal role. With the help of social media management tools, you can post and schedule engrossing content to attract the desired traffic for your business or brand.
But, everything has pros and cons, so as with social media. Before using social media for marketing, you ought to know its pros and cons. In this blog, we will uncover social media’s advantages and disadvantages.
Let’s get started!
Advantages of social media
If you advertise your products or services online using effective social media tools and strategies, it will take your business to the next level by generating more leads.
1. Target a large audience
In the wake of Covid-19, people are confined to their homes and they spend sample time on their mobile, accessing social media. The role of social media has dynamically increased in our daily lives during this pandemic. According to Rannkly’s survey, there is an increase of 42.2% in social media usage amidst the pandemic.
So, you’ve got a great opportunity to talk about your business on social media and connect with millions of people across the globe.
According to Pew Research Center, below are the percentages of US adults who use social media sites online or on mobile.
- YouTube: 73%
- Facebook: 68%
- Instagram: 35%
- Pinterest: 29%
- Snapchat: 27%
- LinkedIn: 25%
- Twitter: 24%
*The number of social media users will grow in the coming years on each platform. And, this is a big advantage for businesses that depend on social media marketing to reach out to more people.
A newly opened restaurant in my area is using social media marketing tool to reach locals and tourists. It is targeting people within a certain radius by creating social ads or boosting organic posts, which have helped a lot to bring food lovers to the restaurant.
Using social media management tools, you can automate your social media and craft engaging posts for all your social media accounts to boost more engagements.On the same notion, With Rannkly, you can connect a multitude of social media channels like Facebook, Instagram, Google, etc., and manage your content from a single dashboard. Publish content from Rannkly on various social channels that can attract a large audience and increase conversions.
2. Ads Customization Options
Social media marketing comes with Ad Customization Options and has the potential to drive more leads. Many social media platforms enable you to select your daily ad budget and select your target customers.
Let’s look into the Ads Customization options offered by two social media giants----Facebook and Instagram.
- On Facebook, you can advertise your product to a target audience based on where they live, their gender, age, and specific life events such as birthdays, New year, marriage anniversary, etc.
- You can also focus on people based on their shopping behavior, interests, and pages they’ve liked or followed.
- Facebook allows you to target people based on their income level. If you’re selling a costly product, you can choose your desired audience and their income levels to target customers who can afford your products or services.
- Instagram is another popular social channel for social media marketing, which allows you to target people based on their age category, city, and country. You can select your daily ad budget and choose the people you want to target.
- Additionally, as per your marketing needs, you can select various CTA options like view Instagram Profile, View Website, ‘Shop Now, etc.
Withtive an effective social media tool, you can craft and schedule immersive Ad campaigns to boost your brand’s engagements. Rannkly helps you to schedule engaging posts on different platforms using an in-built free stock image library and calendar.
3. Post Organic Content
Social media allows you to post organic content at no cost to drive traffic for your business. This opens various gateways of opportunities for your business to connect with potential leads.
You can create impressive content and post as much as you want with no charges involved. Isn’t it fascinating?
These platforms enable you to post photos, videos, etc., on various social media platforms and provide your brand great exposure. You need to strategize which type of content will connect with your target audience and how can you make it more informative and engaging? Because the audience wants to read something fresh and innovative, so you ought to think, research and craft!
Rannkly’s publishing tool allows you to create, schedule, collaborate, and publish content that drives engagement and accelerates the growth of your brand.
How can you invite social media users to share your video content online?
With Social media, you can promote your video content and expand your reach. The best ways to attract social media users to your video content are as follows:
Hashtags: Hashtags are the best way to invite users and expand the reach of your video content. For example: if you are posting a video related to the safety measures taken during the pandemic. You can use hashtags like #Besafe#, #UsesantisersandMasks#, etc.
Using social media management tools, you can advertise your video content effectively.
You can share your video in multiple social media groups and communities. For this, you need to join groups where the discussion on the same topic happens as that of your video.
Share links of the video on various social media pages and groups. For social media marketing, you can share the videos related to your business or brand.
Use Fascinating captions
For more engagements or attracting the right audience, you ought to use the catchy and attractive captions for your videos.
Use captions that relate to your video content and invite more people.
4. Bring traffic to your website
Social media is a great way to drive traffic to your brand’s website.
When you post compelling content on social media platforms, you provide a link to your website, which takes your target audience to your company’s website. This makes your audience get more familiar with your business.
With the link, they can visit your website and check out your products or services. So, it’s an amazing way to showcase your business insights.
For example, you own a beauty parlor in Sect-75, Noida, and under social media marketing strategy, you post catchy content like discounts on haircuts, facials, etc. If people like your offer, they visit your website and can make their first appointment with you.
Using social media management tools, you can manage your social media and invite your customers to visit your site when you post enticing content on various social media channels.
How to Promote Your Business Internationally on Social Media?
Social media helps you to promote your business across the globe using the right social media tools. Let’s see how you can advertise your company internationally.
Select the right platform
Choosing the right social media platform is the first step towards making your business internationally acclaimed. For social media marketing, you need to choose a platform that is famous in a particular country to advertise your products or services.
Create an Effective Marketing Strategy
For establishing and running a successful business, it is important to build a powerful strategy. This is the prominent factor to consider while expanding your business internationally.
Engage with your Audience
It is imperative to interact and engage with your audience on social media constantly. The more you strike a conversation with your audience, the more you convert.
One of the benefits of social media marketing is that it is budget-friendly.
If we compare it with traditional advertising like print media or TV advertisements, then it is economical. It is cost-effective for those marketers who know how to spend on their ads effectively.
Social media marketing’s budget can be best monitored by professionals who have years of experience in the industry.
Rannkly is a cost-effective Social Media tool, which helps you manage your social media’s posts at comparatively lower prices than its competitors. Use Rannkly’s 15 days Free trial version to explore the platform.
6. Your Performance tracker
One of the social media advantages is that you get to know the insights of your brand’s performance on various social/review platforms. When you run a marketing campaign, you want to know how it performs and the results of your marketing efforts. The good news is that you can track the performance of your campaigns and analyze what worked and what didn’t for your business.
You can get more analytics like how many people have seen your posts, likes, comments, shares, etc. You can obtain metrics like impressions, clicks and conversions.
Rannkly helps you track the performance of your campaigns and ads. It allows you to track and measure the engagements on all the creatives that you’ve posted using the platform. It also showcases top 5 performing posts that your customers have cherished.
7. Build your Brand’s Reputation
Social media allows you to post organic content that shares your unique brand story, which is one of the most important social media advantages. At free of cost, you can engage with your audience to showcase your products or services through campaigns, ads, etc.
This creates brand loyalty, which means the more people see your brand, the more familiar they become with it. Brand awareness leads to more conversions, and people tend to buy from the brands they trust.
Social media also helps in building your brand because it supports the feature of sharing, retweeting, and commenting on these platforms. People can share your content with their family and friends, which, in turn, gives great exposure to your brand.
Rannkly has got some amazing features to explore like Generating Reviews, QR Code Reviews, Smart replies, Automated Response, Review Monitoring, etc.
With Rannkly, you can redefine your brand’s online reputation, which includes improving your reviews, growing your audience, and multiplying your business. You can build a fascinating brand and strengthen your online presence.
8. Social Listening
With social media, you can gain valuable insights about your customer and know how they feel about your brand. With social listening, you can participate in the conversation about your business and answer questions about your offerings.
You can directly connect with your customers and respond to their comments.
With Social Listening, you get to know what people like about your business and what they don't. How can you improve your products or services to cater to the requirements of your target market? By gaining these insights, you can improve the performance of your business and stay ahead of the competition.
Rannkly allows you to directly respond to your customer's reviews and strike a conversation.
Listen to your customers! This is the mantra of success in today’s world of business and marketing. If any Facebook or Instagram comment goes unanswered, the chances are high that you’ll lose that customer. So, it is important to address each comment on social media to foster a good relationship with your customers.
Disadvantages of Social Media
With many advantages, there are some disadvantages of Social Media too, which you can’t overlook.
Let’s dive in deeper!
1. Be prepared to receive negative feedback
You can’t always receive good feedback on social media, so you need to open yourself to receiving negative ones too. When people like your product or service, they write good reviews about your brand. On the other hand, when your product does not live up to the expectation of your customers, they don't shy away from sharing their bad experiences on social media platforms.
Negative reviews have the potential to alter the purchase decision of your upcoming customers. When they see negative reviews on social channels about your product, they will not purchase your product or service.
Negative feedback can seriously damage the reputation of your business but there is always an exit door no matter wherever you are struck. While replying to negative reviews, try to remain calm and empathetically address the complaints. Always try to work on resolving the issue with your words & actions, and win the trust of your customers again. Do Not respond to negative feedback publicly, always address the concerns in a private message or through email.
2. Requires Time to create an influence
It takes time to create an impact when the competition is so fierce on social media. To see the results of your social media marketing strategy, you need to be patient.
You need to experiment a lot to make your social media campaigns work. If you are a small business, it is challenging to monitor your social media marketing campaigns.
You have to invest your time in posting content, monitoring that content, responding to comments, and measuring the performance of your campaigns.
You can’t see the immediate results of your campaigns, so you need to do frequent posting to ensure the success of your campaigns.
3. No Face to Face Interactions
With the advent of social media, there is a significant drop in the face to face interaction with customers. As everything is online today, people rarely step outside to purchase products from physical stores.
Brands don’t experience real conversation with customers today as they connect with buyers virtually. Creating an unbreakable trust with customers seems to be the biggest challenge in this scenario.
4. You can’t get quick results
After implementing social media marketing strategies, you can’t see the instant results. You have to wait for several weeks or months to see your campaigns working. Business owners need to be patient in experiencing the amazing results of their strategies.
Craft your social media campaigns and have some patience to see them working.
5. Your Competitors Can Track You
Social media is open for all, your competitors can keep an eye on your social media campaigns. The problem here is that they can copy your social media strategy and implement it.
One of the biggest disadvantages of social media: your strategy can be copied and your business might suffer a lot due to this.
If you are looking for social media marketing to create a strong presence of your brand, you ought to closely look into the pros and cons of social media. With the help of social media management tools, you can easily manage and monitor all your social platforms.
Social media is a medium through which you can connect with businesses globally and boost your brand’s reputation to increase more engagements and conversions.
Craft your social media marketing campaigns and experience their amazing benefits. You can share your experience of social marketing with us!